News & Articles

Intuiters on the go

January 13, 2020

Our children are better equipped than we are to make sense of the media. We should learn from them

Back when I was a fresh graduate starting my career, there used to be a joke that would do the rounds.
January 20, 2020

Planners are Oddballs

It’s said that Bill Bernbach created an ad agency where misfits could not only survive but prosper.
January 27, 2020

PR Planning and Jobs to be Done

As PR professionals aspire to bigger budgets and credibility in the marketing mix, awareness is growing of the value of effective planning.
February 10, 2020

The Difference Between PR Measurement and Evaluation

In the world of communication the terms “measurement” and “evaluation” are sometimes used interchangeably. In fact, they are different in important ways.
February 25, 2020

The Silver Lining Beneath Pandemic Clouds

Most countries have successfully controlled a pandemic though they were far less prepared at the time. Corona virus (Covid-19) poses another such threat to the world. […]
May 14, 2020

Gaming in APAC

To provide a view on gaming in Asia Pacific, Intuit researchers have collated the following reports based on desk research of sources in the public domain. […]
May 19, 2020

Digital Qualitative Solutions

To provide a view on gaming in Asia Pacific, Intuit researchers have collated the following reports based on desk research of sources in the public domain. […]
May 20, 2020

The Three Common Mistakes Made in Survey Stories

Producing a publication based on a poll? Improve your impact by avoiding these common mistakes.
May 29, 2020

The Trouble with Self-Claim

As the famous quote attributed to David Ogilvy puts it: “The trouble with market research is people don’t think what they feel, they don’t say what […]