Optimising Proposition and Price

According to Harvard Business School, 80% of new product launches fail. We help maximise your chances of success by ensuring you go to market with the right product features at the right price point.

  • Conjoint
  • Choice modelling
  • Portfolio analysis
  • Sales and demand forecasting

Our Track Record

  • Which combinations of features will maximise profitability in financial services?
  • Sales forecasting for new product concept in financial services
  • Impact on volumes from planned drop in price in the RTD alcohol category
  • Demand forecasting for international music festival to establish optimal tiered pricing strategy
  • Designing home and travel insurance products to address needs of different segments
  • Optimising price and features for mobile phone insurance service