According to Harvard Business School, 80% of new product launches fail. We help maximise your chances of success by ensuring you go to market with the right product features at the right price point.
- Conjoint
- Choice modelling
- Portfolio analysis
- Sales and demand forecasting
Our Track Record
- Which combinations of features will maximise profitability in financial services?
- Sales forecasting for new product concept in financial services
- Impact on volumes from planned drop in price in the RTD alcohol category
- Demand forecasting for international music festival to establish optimal tiered pricing strategy
- Designing home and travel insurance products to address needs of different segments
- Optimising price and features for mobile phone insurance service
