Market Landscaping

Whatever industry or discipline you work in, it’s very likely that things are very different today than they were not long ago.

Technology is re-shaping everything. Customer expectations are constantly evolving. Barriers to entry are being lowered, and new opportunities and threats are constantly emerging. At Intuit we help clients understand changing category dynamics and provide strategic direction on growth strategies.

  • Usage and Attitudes
  • Triggers and Barriers
  • Segmentation
  • Customer Journeys

Our Track Record

  • Driving growth in a stagnant FMCG category
  • Exploration of cultural norms and behaviours in household cleaning
  • Understanding parents’ needs and preferences for international schools
  • Understanding the stationery shopper
  • Expanding the QSR home-delivery market
  • Identifying moments of truth in online search
  • Uncovering the shopper journey in e-commerce
  • Understanding attitudes towards cash and cashless payments
  • Feasibility study for a new insurance brokerage
  • Exploring attitudes towards pension and investing for retirement
  • Behaviours and mindset of gamers
  • Screen usage study
  • Perceptions and myths in prostate health
  • Mapping the sufferers’ journey in the muscle pain category