Customer Journey

A customer journey is the set of actions/experience that customers go through while using an app for specific purposes or in the purchase journey for a product or brand. Understanding the customer journey is a necessary tool to create better customer experiences thereby increasing customer acquisition and retention.

Patient Journey

A patient journey describes the full path a patient takes, right from the first symptoms to the point where the treatment ends. It shows real-life situations, with all its unpredictable factors and hurdles. Understanding the patient journey is an invaluable tool to identify patient pain points, treatment needs, influencers and purchase preferences.

Benefits of Customer/ Patient Journeys: