SYSTEM 1
Unconscious
Automatic
Effortless
SYSTEM 2
Deliberate
Conscious
Uses effort

Traditional surveys tax consumers and encourage SYSTEM 2 thinking

the solution is…

Gamified surveys, relaxes them and puts them in the natural frame of SYSTEM 1

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WHAT SHOULD WE MEASURE?

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DELIVERABLES

One-page key metrics report

Inclusive of detailed Excel tabulations cut by demographics and verbatims of open-ended questions

See the next page for an example of the report

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The Nudge Test provides an engaging experience for respondents.

Average time taken to evaluate an ad or concept

Click to try
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COSTS

Please contact us for pricing thomas.isaac@intuit-research.com

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TIMELINES

1 week from the receipt of test materials

Nudge test
Test Brand Name
Benchmark Brand Name

OVERALL LIKING (T2B)

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Benchmark Brand Name

SPONTANEOUS ASSOCIATIONS

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Benchmark Brand Name

SPONTANEOUS ASSOCIATIONS

Time measured from start of screen to when the respondent starts typing the answer (Q2) % rated in < 20 secs

Test Brand Name
Benchmark Brand Name

CLARITY/EASE OF UNDERSTANDING (%)

Test Brand Name           (T2B%)
Benchmark Brand Name

PURCHASE INTENTION (T2B%)

Test Brand Name
Benchmark Brand Name

PURCHASE INTENTION (T2B%)

Test Brand Name
Benchmark Brand Name

OPEN TO SHARE ON SOCIAL MEDIA

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Benchmark Brand Name

NUDGE FACTOR

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Benchmark Brand Name