Broad experience and expertise in B2B studies and audiences

Brand Health and Campaign Effectiveness

Strategic Qualitative Research

Product Development and Optimisation

Event
Evaluations

Thought Leadership Research

Brand Health and Campaign Effectiveness

Strategic Qualitative Research

Product Development and Optimisation

Event
Evaluations

Thought Leadership Research

B2B Research - Critical Success Factors

Access to Respondents

Expert knowledge about how and where to go to access different types of B2B respondents

Multiple Decision Makers

Knowing how to deal with multiple - sometimes conflicting – decision makers.

Small Sample Sizes

Understanding how to deal with smaller sample sizes and wider confidence intervals

Emotional vs Rational

While rational reasoning is key in B2B decisions, emotional factors like trust should not be overlooked

Ecosystem

Understanding not just the product or solution but the ecosystem beyond it (channels, intermediators, agents)

Business Type Variety

Understanding how decision-making varies across business types—SOHO, SME, local corporations, and MNCs

Universe Sizing

Knowing how to deal with the lack of business universe sizing

B2B Research - Critical Success Factors

Access to Respondents

Expert knowledge about how and where to go to access different types of B2B respondents

Multiple Decision Makers

Knowing how to deal with multiple - sometimes conflicting – decision makers.

Small Sample Sizes

Understanding how to deal with smaller sample sizes and wider confidence intervals

Emotional vs Rational

While rational reasoning is key in B2B decisions, emotional factors like trust should not be overlooked

Ecosystem

Understanding not just the product or solution but the ecosystem beyond it (channels, intermediators, agents)

Business Type Variety

Understanding how decision-making varies across business types—SOHO, SME, local corporations, and MNCs

Universe Sizing

Knowing how to deal with the lack of business universe sizing

Senior Business Decision Makers, including:

  • C-suite decision makers (CEO and others)
  • CIO’s and other senior IT decision makers
  • Financial and banking decision-makers
  • Heads of supply chain/sourcing /logistics
  • HR Directors
  • Employee insurance decision-makers
  • FDI decision-makers
  • Marketing decision-makers

Construction Industry Executives

Electronics/PC retailers

Event
Organisers

HCPs (Health Care Professionals)

Institutional Investors

Hotels
and F&B

Working Professionals

Hardware Design Engineers

Insurance
Brokers

System Integrator/Designers

Retail/Wholesale Trade

Non-Governmental Organizations