Search moments study – Google

Client: Google

Objective: “To dig deeper into how people’s mobile search behavior is changing, Google partnered with Intuit Research. The study, which tracked the mobile search behavior (over 8,000 search moments) of more than 450 smartphone users in Singapore, revealed critical “moments of truth.” Here we discuss the four key insights from the research.”

Approach:

• Mobile diary for 2 weeks
• Daily follow up questions
• Exit survey at the end of the diary period