Margin Improvement Strategies in Africa for Global FMCG Player

Consumer Consulting – Helping Hand

Approach

Generated possible solutions by brainstorming and reviewing past studies, in addition to a few the client already had in mind
Determined the conditions for each potential solution to be feasible
Quantitative survey and review of past studies (category trends, brand tracker, client’s sales data, retail audit….) to assess feasibility and likelihood of success of each
Prioritsed options and provided recommendation of the optimal solution for the client