Driving Market Share in a Stagnant Category

Client: A Global FMCG Company

Objective: This category had been declining with a stagnant market share for our clients brand. This study enabled our client to get a deeper understanding of consumer preferences, and reasons for category decline. It helped identify opportunities to revive growth in the category

Approach:

• Quantitative online surveys in UK, USA and Russia
• Insights enabled client to develop strategies to reignite growth by addressing barriers among lapsed users and right product assortment among current users