Driving Market Share in a Stagnant Category

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Driving Market Share in a Stagnant Category

Client: A Global FMCG Company

Objective: This category had been declining with a stagnant market share for our clients brand. This study enabled our client to get a deeper understanding of consumer preferences, and reasons for category decline. It helped identify opportunities to revive growth in the category


  • Quantitative online surveys in UK, USA and Russia
  • Insights enabled client to develop strategies to reignite growth by addressing barriers among lapsed users and right product assortment among current users
Consumer Brand health