The Difference Between PR Measurement and Evaluation
February 10, 2020
Margin Improvement Strategies in Africa for Global FMCG Player
February 18, 2020
Thought Leadership in Loyalty Marketing
Client: Global Loyalty Marketing Agency
Objective: To gain insights into what drives loyalty across different categories and markets and to develop a framework that can be applied to other categories or markets in future
Approach:
- Online survey covering 9 categories across 4 markets in APAC
- Conducted as two separate studies with over 5000 interviews; categories split across the two studies
- Designed to provide comprehensive understanding
- Cross-category learnings
- Category level understanding of drivers of loyalty
- Importance of touch points
- Brand level assessment
Multiple sectors Thought leadership
Presented at
- Shanghai Equipmag Retail Expo – Oct’14
- KPMG Omni Channel Retailing Conf. – Nov’14
- Hong Kong Retail Expo – Jun’15
