Who we are

Insight – the holy grail of market research. All clients demand it, but few research agencies seem able to deliver it, at least with any degree of consistency.

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How we work

We focus on the areas where our experience and expertise can add value – the design of studies to ensure the right methodology and approach are used to collect the right information, incisive analysis to draw the most out of the data and clear reporting and presentation of findings. Senior experienced researchers are directly involved throughout the research project and not just at the beginning and end. Being an independent research agency means that we not wedded to any proprietary  methodologies or black box solutions. This gives us the freedom to design the best approach for each project. Being focused also means not doing certain things. We work with specialist partners for data collection, project management and data processing:    The large international research agencies for multi-country projects  Established online panel companies (for online research)  Specialised call centre for B2B interviews  A network of Independent consultants across Asia Pacific for smaller studies requiring expert interviews or qualitative research  Secondary research specialists for local languages   Again, our independence means that we can choose the partner that has the right...

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Our Services

We aim to provide holistic research consultancy, taking learnings from multiple sources and using established models and techniques to answer marketing and business questions. So, chances are that if you have a question, we will be able to find the answers. Having said that, here are some of our focus areas: Client Advisory Services View more Content Marketing & PR Research View more Market Measurement & Entry Studies View more Financial Services Research View more Opinion Polling & Social Research View...

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