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Intuit and Kantar launch 'Media DOTS' survey in HK
We are pleased to partner with Kantar Profiles to launch Media DOTS, a syndicated study to understand media and product consumption behaviour of the general population in Hong Kong, and the optimal mix of media that should be considered by advertisers in reaching specific target segments.
For more details contact -
Clare - clare.lui@intuit-research.com, Thomas - thomas.isaac@intuit-research.com
Intuit and Kantar launch ‘Media DOTS’ survey in HK
Since April, many SMEs had a knee jerk reaction to a sudden loss in business, cash flow or the ability to deliver their good/services. SMEs that are doing well are those that have used scenario planning or a similar framework, taking a leaf out of Enterprises/ large businesses. Our interactions with over 50 SMEs in the last couple of months has shed a light on this.
