Who We Are

We are a diverse group of researchers, representing many nationalities, residing in Hong Kong, Singapore, London, Lisbon and India.

We are united by a deep passion for understanding people and using this knowledge to help brands succeed.
Our owner-operated model allows us to build long-term value for our clients and colleagues alike.

Meet the Team

Thomas Isaac

Director |

Financial Services, Tech, Consumer, Public Affairs

Marc de Lange

Director |

Financial Services

Arthur Tam

Director |

Customer Experience,
Financial Services

Ajit Rodrigues

Director |

Consumer, Property

Amit Phatak

Director |

Tech, Finance,
Tourism, Public Sector

Amit Gulwadi

Director |

Tech, Finance, Consumer Healthcare, Auto, FMCG, Retail, Qualitative Specialist

Madhuri Chatterjee

Director |

Financial Services, Media, Tech, Manufacturing

Carlos Hernandez Jr

Director |


Zoe Hu

Associate Director |

Tech, Finance, Auto,
Qualitative Specialist

Eve Chui

Senior Consultant |

Connie Leung

Senior Consultant |

Jennifer Tan

Senior Consultant |

Syed Hussein

Senior Consultant |

Roy Lam

Senior Consultant |

Feka Chung

Consultant |

Anjali Pillai

Business Development Manager |

Shweta Zachariah

Designer |

Susan John

Finance &
Admin Executive |

Our top-heavy structure ensures senior involvement in all projects