According to Harvard Business School, 80% of new product launches fail. We help maximise your chances of success by thoroughly ensuring you go to market with the right product features at the right price point and optimal customer alignment.
- Conjoint
- Choice modelling
- Portfolio analysis
- Sales and demand forecasting
Our Track Record
- Which combinations of features will maximise profitability in financial services?
- Sales forecasting for new product concept in financial services
- Impact on volumes from planned drop in price in the RTD alcohol category
- Demand forecasting for international music festival to establish optimal tiered pricing strategy
- Designing home and travel insurance products to address needs of different segments
- Optimising price and features for mobile phone insurance service