The 2010s were a period of intense change and disruption for PR professionals, whose budgets have stayed relatively static while spending on other disciplines such as response-marketing has increased at a far greater rate.
More than ever it is incumbent on communicators to approach their work with rigour and to demonstrate returns on activities and investments.
Our PR Planning and Evaluation practice can support you in a number of ways:
- Strategy and insights for individual campaigns, pitches or at the account level
- Deploying best practices in objective-setting and measurement
- Building internal capabilities (e.g. workshopping and training)
- Selecting and implementing media and social monitoring tools and analytics
If you are an independent agency, bringing our capabilities on board can help you compete against the networked agencies for larger assignments.