Client

Google

Objectives

To dig deeper into how people’s mobile search behavior is changing, Google partnered with Intuit Research. The study, which tracked the mobile search behavior (over 8,000 search moments) of more than 450 smartphone users in Singapore, revealed critical “moments of truth.” Four key insights were derived from the research, as can be found from the below link.

http://apac.thinkwithgoogle.com/research-studies/mobile-search-moments-singapore.html

Approach:

  • Mobile diary for 2 weeks
  • Daily follow up questions
  • Exit survey at the end of the diary period
Search-Moments-Study

chinas connected consumersClient

KPMG

Objectives

To track China e-Commerce trends in general, and specifically to understand trends in luxury online purchases.
The report can be found in the below link,

http://www.kpmg.com/cn/en/issuesandinsights/articlespublications/pages/china-connected-consumers-201510.aspx

Approach:

  • Collaborated with a Chinese luxury e-commerce platform (Mei.com) who invited their customers to complete the survey
  • Reached a total of over 10,000 valid survey responses.
  • Intuit developed all analyses, insights, and wrote all content and charts that are in the report.
  • Together with KPMG, Intuit interviewed up to 15 prominent industry executives who featured in the report with business cases. Intuit wrote and edited these interviews.

Offline channels are still important in driving online purchases

channels

Maximum amount consumers are willing to spend online increases

consumers

Client

A Global FMCG Company

Objectives

This product category had been declining with a stagnant market share for our clients’ brand. The study enabled our client to get a deeper understanding of consumer preferences, and reasons for category decline. It helped identify opportunities to revive growth in the category.

Approach:

  • Quantitative online surveys in the UK, USA and Russia
  • Insights enabled client to develop strategies to reignite growth by addressing barriers among lapsed users and right product assortment among current users
Reviving-Category-Growth

Client

A Global Technology Brand

Objectives

Track consumer usage of electronic devices in various categories, as well as brand salience and preference. Study covers most markets in Asia Pacific.

Approach:

  • Quantitative online consumer survey across a balanced panel of respondents
  • Deliverables include both top level metrics as well as deep dive issue based reports that focus on marketing or category challenges in particular markets.
Online Regional Brand Tracking

Client

A regional leader in e-commerce with strong presence in South-East Asia

Objectives

Assess impact and effectiveness of multiple storyboards to select winning communication concepts to be used for a regional campaign, across 6 markets

Approach:

  • Quantitative online surveys were conducted with online shoppers and future intenders
  • Guidance to client on process and metrics to be measured
  • Clear action standards were set to select winning storyboard, which made final recommendation widely acceptable to all stakeholders

Key measures
Countries:
Visit intention
%
Comprehension
%
Relevance
%
Indonesia 72 73 83
Malaysia 77 100 90
Philippines 85 85 75
Singapore 75 95 96
Thailand 88 89 95
Vietnam 63 76 65

online interviews

Client

A global technology brand

Objectives

Evaluate effectiveness of advertising campaigns for the launch of a new smartphone product globally, covering markets in Asia Pacific, Europe, and Latin America.

Approach:

  • Quantitative online consumer surveys using a pre-post methodology
  • Using matched samples and up-lift on certain marketing metrics as success criteria
  • Media spend numbers incorporated in analyses to drive channel optimization insights
Pre-Post Measures
media Channel Optimization

Client

Asset management firm

Objectives

A study about investor confidence towards different regions and asset classes.

Approach:

  • Brainstorm with client communications team press relevant topics
  • Intuit developed questionnaire and report template.
  • Intuit executed survey of n=1000 investors in HK.
  • Intuit developed press conference deck and content.

Study findings covered by various investor trade press, including:

  • Thomson Reuters, Asia Investor
  • Hong Kong Economic Journal
  • Hong Kong Economic Times
  • Finet
Investor confidence

Client

The Marketing Store

Objectives

To gain insights into what drives loyalty across different categories and markets and to develop a framework that can be applied to other categories or markets in future.

Approach:

  • Online survey covering 9 categories across 4 markets in APAC
  • Conducted as two separate studies with over 5000 interviews; categories split across the two studies
  • Designed to provide comprehensive understanding
    • Cross-category learnings
    • Category level understanding of drivers of loyalty
    • Importance of touch points
    • Brand level assessment
Thought Leadership in Loyalty Marketing

consumer loyaltyStudy findings were presented at:

  • Shanghai Equipmag Retail Expo – Oct’14
  • KPMG Omni Channel Retailing Conf. – Nov’14
  • Hong Kong Retail Expo – Jun’15

Client

Global Payment Provider

Objectives

Analyze the Mobile Payment eco system in the Asia Pacific region and create a whitepaper with recommendations on the way forward for the industry

Approach:

  • In-depth interviews with executives in payment industry.
  • Desk research into existing global mobile payment implementations to estimate future growth.
  • Analyses and developed whitepaper with insights as to how the industry can speed up adoption of NFC Mobile payment by consumers.
  • Developed infographics to visually demonstrate current state of NFC Mobile payments and future growth opportunities.
mobilepayment