SYSTEM 1
Unconscious
Automatic
Effortless
SYSTEM 2
Deliberate
Conscious
Uses effort

Traditional surveys tax consumers and encourage SYSTEM 2 thinking

the solution is…

Gamified surveys, relaxes them and puts them in the natural frame of SYSTEM 1

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WHAT SHOULD WE MEASURE?

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DELIVERABLES

One-page key metrics report

Inclusive of detailed Excel tabulations cut by demographics and verbatims of open-ended questions

See the next page for an example of the report

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The Nudge Test provides an engaging
experience for respondents.

Average time taken to evaluate an ad or concept

Click to try
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COSTS

Get in touch for pricing. We offer discounted trial projects. thomas.isaac@intuit-research.com

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TIMELINES

1 week from the receipt of test materials

Nudge test
Test Brand Name
Benchmark Brand Name

OVERALL LIKING (T2B)

Test Brand Name
Benchmark Brand Name

SPONTANEOUS ASSOCIATIONS

Test Brand Name
Benchmark Brand Name

SPONTANEOUS ASSOCIATIONS

Time measured from start of screen to when the respondent starts typing the answer (Q2) % rated in < 20 secs

Test Brand Name
Benchmark Brand Name

CLARITY/EASE OF UNDERSTANDING (%)

Test Brand Name           (T2B%)
Benchmark Brand Name

PURCHASE INTENTION (T2B%)

Test Brand Name
Benchmark Brand Name

PURCHASE INTENTION (T2B%)

Test Brand Name
Benchmark Brand Name

OPEN TO SHARE ON SOCIAL MEDIA

Test Brand Name
Benchmark Brand Name

NUDGE FACTOR

Test Brand Name
Benchmark Brand Name