System 1
- Unconscious
- Automatic
- Effortless
System 2
- Deliberate
- Conscious
- Uses effort
Traditional surveys tax consumers and encourage SYSTEM 2 thinking
the solution is…
Gamified surveys, relaxes them and puts them in the natural frame of SYSTEM 1
What Should We Measure?
Deliverables
One-page key metrics report
Inclusive of detailed Excel tabulations cut by demographics and verbatim of open-ended questions. Scroll down to see an example of the report.
System 1
- Unconscious
- Automatic
- Effortless
System 2
- Deliberate
- Conscious
- Uses effort
Traditional surveys tax consumers and encourage SYSTEM 2 thinking
the solution is…
Gamified surveys, relaxes them and puts them in the natural frame of SYSTEM 1
What Should We Measure?
Deliverables
One-page key metrics report
Inclusive of detailed Excel tabulations cut by demographics and verbatim of open-ended questions. Scroll down to see an example of the report
The Nudge Test provides an engaging experience for respondents.
1 week from the receipt of test materials
The Nudge Test provides an engaging experience for respondents.
1 week from the receipt of test materials
Overall Linking (T2B)
Spontaneous Association
Overall Linking (T2B)
Spontaneous Association
Spontaneous Association
Time measured from start of screen to when the respondent starts typing the answer (Q2) % rated in < 20 secs
Clarity/Ease of Understanding (%)
Purchase Intension (T2B%)
Spontaneous Association
Time measured from start of screen to when the respondent starts typing the answer (Q2) % rated in < 20 secs
Clarity/Ease of Understanding (%)
Purchase Intension (T2B%)
Purchase Intension (T2B%)
Open to Share on Social Media
Nudge Factor
Purchase Intension (T2B%)
Open to Share on Social Media
Nudge Factor