Online Campaign Evaluation

Uncategorized

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Online Campaign Evaluation


Client: Lazada Group

Objective: The client ran a major campaign across South-East Asia, called Online Revolution, starting with Singles day (11.11) and lasting until (12.12) with specific objectives in mind. Our study measured the performance of this campaign and assessed whether the campaign objectives were met.

Approach:

  • Quantitative online surveys in 6 South-East Asian markets
  • Identified brand uplift and sales impact of the campaign using a pre-post study approach.
  • Additional boosters were done among those aware of the campaign to measure effectiveness on key parameters such as key message recall.
Digital: E-commerce Campaign Evaluation