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Consumer Consulting – Helping Hand
Approach
- Generated possible solutions by brainstorming and reviewing past studies, in addition to a few the client already had in mind
- Determined the conditions for each potential solution to be feasible
- Quantitative survey and review of past studies (category trends, brand tracker, client’s sales data, retail audit….) to assess feasibility and likelihood of success of each
- Prioritsed options and provided recommendation of the optimal solution for the client
