Margin Improvement Strategies in Africa for Global FMCG Player

Uncategorized

Thought leadership in loyalty marketing
February 18, 2020
Driving Market Share in a Stagnant Category
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Margin Improvement Strategies in Africa for Global FMCG Player


Consumer Consulting – Helping Hand

Approach
  • Generated possible solutions by brainstorming and reviewing past studies, in addition to a few the client already had in mind
  • Determined the conditions for each potential solution to be feasible
  • Quantitative survey and review of past studies (category trends, brand tracker, client’s sales data, retail audit….) to assess feasibility and likelihood of success of each
  • Prioritsed options and provided recommendation of the optimal solution for the client